Posted by: Kathy Dragon | September 2, 2008

Tourism for Tomorrow Awards

In 2003, the World Travel & Tourism Council (WTTC) launched its vision statement – the Blueprint for New Tourism. Outlining a multi-stakeholder vision, the Blueprint for New Tourism “looks beyond short-term considerations… and focuses on benefits not only for people who travel, but also for people in the communities they visit, and for their respective natural, social and cultural environments.” One way in which WTTC exemplifies that vision for New Tourism is with the Tourism for Tomorrow Awards.

Destination Stewardship Award

This award goes to a destination – country, region, state or town – which comprises a network of tourism enterprises and organizations which show dedication to and success in maintaining a programme of sustainable tourism management at the destination level, incorporating social, cultural, environmental and economic aspects as well as multi-stakeholder engagement.

Community Benefit Award

This award is for a tourism business or initiative that has effectively demonstrated direct benefits to local people, including capacity building, the transfer of industry skills, and support for community development.

Conservation Award

Open to any tourism business, organisation or attraction, including lodges, hotels or tour operators, able to demonstrate that their tourism development and operations have made a tangible contribution to the conservation of natural heritage.

Global Tourism Business Award

Open to any large company from any sector of Travel & Tourism – cruise lines, hotel groups, airlines, tour operators, etc – with at least 200 full-time employees and operating in more than one country or in more than one destination in a single country, this award recognises best practices in sustainable tourism at a large company level.


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